Real Estate Videography

Real Estate Videography

Gold Coast Real Estate Videography

Why should a real estate agent care about video?

Real estate listings with videos receive 403% more inquiries than those without video.

For a local business trying to penetrate a crowded market, video production and optimisation can be a key growth lever.

Video Popularity

According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the home search.

Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.

Here are five reasons why it’s essential for agents to use video in their marketing strategy.

Video as an Informative Source

According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the home search.

Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.

Here are five reasons why it’s essential for agents to use video in their marketing strategy.

Grow Revenue 49% Faster

1. Marketers who use video grow revenue 49% faster than non-video users.

Investing in video marketing guarantees a faster, more productive revenue growth. Gold Coast Real estate agents looking for a revenue boost should consider video as a top tactic to get those sales numbers higher.

Generate 1,200% More Social Shares

2. Social video generates 1,200% more shares than text and images combined.

Social is a great way for agents to share their message and properties as well as increase their following. Agents should consider posting more videos on social channels to receive more shares and expand their audience. Word-of-mouth in real estate is still important, and social referrals are important. Real Estate Videos on social helps agents get the word out faster about their services.

Purchase After Watching Branded Social Videos

3. 64% of consumers make a purchase after watching branded social videos.

In real estate, videos are an effective tool to display an agent’s listed properties and neighbourhoods. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties. Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.

Video Drives Increase in Traffic

4. Video drives a 157% increase in organic traffic from search engine results pages (SERPs).

Marketers use video to increase their rankings on search results. For real estate agents that want to master marketing, videos are a way to rank higher when potential customers search for real estate information online. Unfortunately, not many people click the ‘page 2’ results of Google (or any search engine), so it’s important to rank high for specific keywords. Video can help bump a website, blog, social pages, and any landing pages higher up for potential clients to see.

Video Drives Increased Conversions

5. Video on a landing page can increase conversions by 80% or more.

Video placed on the homepage of an agent’s website will have a greater impact and increase conversion rates greatly. Agents should upload their video business card that embodies their main message on their homepage for the best results. A video on the homepage will make it more likely that visitors sign up for a newsletter, request more information, or head over to the blog (whatever the call to action is on the site).